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Nibble
We connect businesses with local content creators.
Raised
£175,000 (58%)
Company overview
-
Website
nibbleapp.com -
Location
UK -
Founded
2021 -
Industries
SaaS enabled marketplace (Social Media)
Investment summary
£300,000
Target
Equity
Type
Valuation (Pre-money)
£1,700,000
Minimum investment
£10,000
Idea
Local businesses are losing money due to weak or non-existent social media presence. They lack social media expertise, therefore forced to outsource to agencies. But this is expensive, poorly targeted and hard to measure. Meanwhile, there are 180 million social media content creators worldwide, struggling to monetise their content and audience. And it’s the micro-influencers, those with up to 100,000 followers, that are uniquely valuable to local businesses due to their highly engaged, local following and right now they’re an untapped resource. So we built Nibble. Our app matches brands with creators based on social & location data. Creators visit, create content and post on socials. Businesses get targeted exposure and high quality content while creators grow their audience and get paid.
Proven track record
Founders led the growth team at Trail (acquired by Access Group in 2021, £16m exit)
Highly engaged users
34 brands (160 sites), 400+ creators (600+ waitlist), 2,533 no of content reaching 2.3m people
20% MoM growth
Self service led model with trial conversion rate of 77%
Risk Summary
Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.
What are the key risks?
- 1. You could lose all the money you invest
- The performance of most cryptoassets can be highly volatile, with their value dropping as quickly as it can rise. You should be prepared to lose all the money you invest in cryptoassets.
- The cryptoasset market is largely unregulated. There is a risk of losing money or any cryptoassets you purchase due to risks such as cyber-attacks, financial crime and firm failure.
- 2. You should not expect to be protected if something goes wrong
- The Financial Services Compensation Scheme (FSCS) doesn’t protect this type of investment because it’s not a ‘specified investment’ under the UK regulatory regime – in other words, this type of investment isn’t recognised as the sort of investment that the FSCS can protect. Learn more by using the FSCS investment protection checker here.
- Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA regulated firm, FOS may be able to consider it. Learn more about FOS protection here.
- 3. You may not be able to sell your investment when you want to
- There is no guarantee that investments in cryptoassets can be easily sold at any given time. The ability to sell a cryptoasset depends on various factors, including the supply and demand in the market at that time.
- Operational failings such as technology outages, cyber-attacks and comingling of funds could cause unwanted delay and you may be unable to sell your cryptoassets at the time you want.
- 4. Cryptoasset investments can be complex
- Investments in cryptoassets can be complex, making it difficult to understand the risks associated with the investment.
- You should do your own research before investing. If something sounds too good to be true, it probably is.
- 5. Don’t put all your eggs in one basket
- Putting all your money into a single type of investment is risky. Spreading your money across different investments makes you less dependent on any one to do well.
- A good rule of thumb is not to invest more than 10% of your money in high-risk investments. Learn more here.
If you are interested in learning more about how to protect yourself, visit the FCA’s website here. For further information about cryptoassets, visit the FCA’s website here.