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Fin Proms

UK Financial Promotions Approval Service

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Fin Proms

UK Financial Promotions Approval Service

To learn more about our financial promotions approval process, please connect with our team at finproms@archax.com.

Financial Promotions Approval Service for the UK Crypto Market

At Archax, we are your trusted partner for navigating the intricate landscape of crypto financial promotions. As the first FCA regulated digital asset exchange, custodian and broker, and the first UK registered crypto exchange, we are the gateway allowing some of the biggest names in the crypto space to continue operating in the UK. Our mission is to help you engage with your audience in a fully compliant manner, ensuring your business remains ahead of ever-changing financial promotion rules while establishing strong credibility.

In an ever-evolving crypto landscape, promoting your services requires careful attention to regulatory detail. Archax's financial promotion approval service offer businesses the tools and expertise necessary to stay compliant while connecting with customers.

Why Choose Archax for your Financial Promotions Approvals?

  • Crypto Expertise

    As a company founded by experts from traditional capital markets, with the core goal of bridging the gap between institutional finance and blockchain-based markets, Archax has developed a deep knowledge of crypto, digital assets and the necessary steps to operate in a compliant manner. Whether you are a crypto business, blockchain innovator or digital securities provider, our team is equipped to handle the complex requirements of the financial promotion regime.

  • Your FCA-Authorised Partner

    As an FCA-regulated firm, that is also on the FCA's cryptoasset register, Archax is well-positioned as the gateway for overseas crypto businesses to operate in the UK market, helping you navigate the intricacies of financial promotions. We are fully aware of the need to be clear, fair and not misleading when promoting crypto services to UK consumers, providing a financial promotion approval service that ensures your website, marketing material, onboarding process and more meet the standards set by the FCA.

  • Simplifying Compliance

    Navigating the Financial Services and Markets Act (FSMA) and other regulations can be challenging, especially with the UK's stringent requirements for financial promotions and the FCA's growing oversight of cryptoassets. Archax aims to streamline the process, providing you with a clear roadmap for providing a fully compliant service, ensuring your promotions are reviewed and approved in a timely manner.

  • Flexible Solutions for All Business Types

    Whether you are a start-up looking to launch your first crypto service or an established business expanding into new markets, Archax offers customised solutions that fit your needs. Our services are flexible and scalable, designed to support businesses of all sizes in promoting their products and services in line with the FCA's rules.

  • Stay Ahead with Archax

    The FCA's oversight of cryptoassets in the UK is constantly evolving, with new rules and guidance regularly put in place with the goal of protecting consumers and ensuring transparency. Archax keeps you ahead of these changes by providing continuous updates and guidance on compliance. We are committed to helping your business adhere to the highest regulatory standards for financial promotions.

Key Features of Our Financial Promotions Approval Service

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Full Compliance with UK Guidance

We help you comply with the FCA's financial promotions regime, FSMA and other relevant regulations.

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Tailored Solutions

Whether you are an existing company looking to scale into the UK, or a start-up preparing to launch, our approval service is designed to meet the unique needs of all crypto businesses.

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Expert Support

Our dedicated team of industry and regulatory experts provide personalised advice and support, ensuring your services are fully compliant.

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Efficient Approval Process

Our approval process ensures that your promotions are reviewed in a timely manner, aiming to minimise delays in your marketing campaigns.

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Continuous Monitoring

We provide ongoing monitoring and regular updates to ensure your promotions remain compliant as the financial promotions regime evolves.

Navigating the FCA's Financial Promotions Regime

Businesses promoting crypto products and services in the UK must adhere to strict guidelines. There are three main routes for promoting cryptoassets to consumers in line with the financial promotion regime:

Promotion by an FCA-authorised person

The promotion must be made directly by an FCA-authorised individual or firm

Promotion approved by an FCA-authorised person

If an unauthorised person makes the promotion, it must be approved by an FCA-authorised firm

Promotion by a crypto business registered with the FCA under the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017 (MLRs)

Registered crypto businesses may promote their products if they comply with the MLRs

Promotions that are not made using one of these routes will be in breach of section 21 of the Financial Services and Markets Act 2000 (FSMA), which is a criminal offence punishable by up to 2 years imprisonment, an unlimited fine, or both. In line with the above, we're not just providing a service; we're providing a lifeline to firms looking to operate within the UK crypto market.

We are committed to our clients and to fostering a credible and secure UK crypto market, providing investors with the sense of safety and protection they deserve. Our mission is to equip them with the necessary information to make well-informed investment decisions aligned with their specific objectives.

How the Approval Process Works

 
1

Prepare for Go-live

Once onboarded, our dedicated team will work with you to ensure your website and all other material is compliant prior to going live

2

Submit Financial Promotions

Once live, we will review all further financial promotions, ensuring they meet the relevant requirements

3

Approval

After a financial promotion is approved, you are free to distribute your promotion with the knowledge it is fully compliant

4

Ongoing Support

We provide ongoing monitoring to ensure your promotions and the cryptoassets you support remain compliant as the rules evolve

Frequently Asked Questions

What is a financial promotion?

A financial promotion is any communication that invites or induces someone to engage in investment activity. This includes your website, advertising, marketing and promotional materials related to financial products or services.

Do I need approval for all financial promotions?

Yes. In the UK, any financial promotion related to crypto or financial services must be approved by an FCA-authorised firm, like Archax, to be legally distributed.

Who can approve financial promotions?

Only FCA-authorised firms that can demonstrate suitable crypto knowledge and competency can approve other firms' financial promotions. This ensures that the promotion meets the necessary regulatory standards and is legally compliant before being shared with the public. Archax is both FCA-regulated and FCA cryptoasset registered, providing us with the necessary skillset to provide a compliant crypto gateway into the UK.

What happens if my financial promotion isn’t approved?

Failure to obtain approval for your financial promotion can result in significant legal consequences, including fines and imprisonment. Archax ensures that your promotion complies with all relevant regulations, protecting your business from these risks.

What must be avoided in all financial promotions?

Misleading or exaggerated claims, omitting critical information or presenting unclear details must be avoided. All financial promotions must be clear, fair and not misleading to comply with FCA guidance.

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